🌍 Sarawak Shines at World Travel Market (WTM) London 2025! 🇬🇧✨

Sarawak proudly made waves at WTM London 2025, earning two international recognitions that celebrate our efforts to share the beauty of our nature, culture, and people with the world! 💚

🏆 1. Best Stand Feature Award — Our stunning LED Arch Installation at the Sarawak Pavilion wowed visitors with dynamic visuals of the Mulu Pinnacles, Three Sisters Waterfall in Long San, and the Miri-Sibuti Coral Reefs National Park.
The judges were captivated by the “eye-catching” waterfall sequence — a creative showcase that perfectly captured Sarawak’s diverse landscapes and spirit of storytelling. 🌿🌊

🌏 2. Top 10 Most Desirable Regions (Worldwide) — Awarded at the Wanderlust Reader Travel Awards 2025, this recognition reflects the world’s growing love for destinations that offer authentic culture, nature, and adventure — all of which define Sarawak. 💫

Led by the Sarawak Tourism Board (STB) and supported by our state agencies and industry partners, our presence at WTM London featured cultural performances, trade engagements, and the debut of the “Sarawak Welcomes You” video alongside Borneo UNESCO Sites Packages.

These achievements not only strengthen Sarawak’s role in Visit Malaysia 2026, but also highlight our commitment to sustainability, community empowerment, and the pillars of Culture, Adventure, Nature, Food & Festivals (CANFF). 🌺

As we continue to tell Sarawak’s story to the world, these acknowledgements reaffirm our mission to present Sarawak as The Gateway to Borneo — through genuine, creative, and responsible storytelling. 💚✨

📷Sarawak Tourism Board